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Tracks

Curated adoption paths sequencing capabilities into a rollout plan with an outcome, audience, and effort.

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New plays from the Industry 4.0 stack — tools, bundles, and real deployments. 5,000+ subscribers.

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Customer Data Foundation

Marketing

Stand up the lakehouse, identity layer, and governed CDP that unblock every downstream marketing, sales, and customer-service AI play. Foundational.

Intermediate·4 steps·4–9 months

Customer Data Foundation

1
Lakehouse storage layer
2
Customer data platform (CDP) & unified customer view
3
Marketing automation & lifecycle orchestration
4
Account-based marketing